Playlist Pitching Success – Globex Music & Luka Murusidze’s “Tattoo” (“ტატუ”)
Globex Music & Luka Murusidze Drop an Amazing Cover of “Tattoo” by Loreen – Georgian Version “ტატუ” – A Global Sensation in the Making|Luka Murusidze and Globex Music Collaborate for an Outstanding “Tattoo” Cover – “ტატუ” Has Arrived}
Meta Description: Discover the amazing new cover of Loreen’s Eurovision hit “Tattoo” by Luka Murusidze, released globally by top-tier music distribution service Globex Music. Read about the release, quality, and impact.
The global music marketplace has witnessed numerous cover versions of legendary hits, but only a few manage to preserve the original spirit while adding a new authentic voice. A perfect example is the brand-new cover of **Loreen’s iconic “Tattoo”** – titled in Georgian as **“ტატუ” (Tatu)** – performed by the gifted **Luka Murusidze** and backed by the leading music distribution service, **Globex Music**.
For anyone looking to distribute covers professionally, this collaboration is a must-see case study.
## The Unique Appeal of This Georgian Cover
Loreen’s “Tattoo” took the music world by storm after her record-breaking second Eurovision win in 2023. The song’s soaring vocals, emotional depth, and cinematic production make it a challenging piece to perform anew. Nevertheless, Luka Murusidze, recognized for his rich timbre and emotional delivery, has transformed the track into something distinctly Georgian while paying tribute to the original’s grandeur.
The Georgian rendition, **ტატუ**, adds a layer of regional identity without losing the worldwide appeal of the lyrics. Luka’s vocal control and the thoughtful production tweaks allow the song to feel fresh. From the intro to the powerful climax, this cover demonstrates why independent artists need professional distribution to reach global audiences.
## Globex Music: Powering Independent Artists Worldwide
Behind every successful independent release stands a reliable distribution partner. **Globex Music** has rapidly become a go-to service for distributing both original songs and legally cleared cover versions. Unlike many aggregators that complicate cover song releases due to licensing complexities, Globex Music handles everything.
Here’s what Globex Music offers:
- **Global Store Reach** – Spotify, Apple Music, Amazon Music, Tidal, Deezer and over 150+ regional platforms.
- **Cover Song Licensing** – Full legal coverage for covers, ensuring legal safety.
- **No Hidden Fees** – Clear costs with competitive revenue splits.
- **Speed** – Fast delivery to stores, often within a couple of days.
- **Artist Support** – Dedicated account managers for labels and independent acts.
For Luka Murusidze, choosing Globex Music made sure that “ტატუ” would not only be heard locally in Georgia but also across Europe, North America, and Asia.
## How “ტატუ” Was Released for Maximum Impact
Released in Q2 2025, the single has already started gaining traction on streaming playlists. Let’s break down the release strategy employed by Luka and the Globex team:
1. **Pre-save Campaign** – Fourteen days before the release, fans could pre-save the track on Spotify and Apple Music.
2. **Lyric Video** – A Georgian/English lyric video was uploaded to YouTube, optimized with keywords like “Tattoo cover,” “Luka Murusidze,” and “ტატუ.”
3. **Playlist Pitching** – Globex Music’s in-house pitching team submitted the track to over 300 curated playlists, including “Cover Club,” “New Pop Covers,” and “Eurovision Revisited.”
4. **Social Media Teasers** – Short video clips on Instagram and TikTok featuring Luka singing the chorus in Georgian drove early engagement.
As a result, within the first week, “ტატუ” received over 120k plays across platforms – a impressive figure for a non-English cover of a modern hit.
## The Legal Side of Covers, Simplified
One of the biggest challenges for independent artists releasing covers is obtaining a **mechanical license**. Without it, your cover can be blocked or worse, you could face legal action. Globex Music handles it completely.
When Luka Murusidze decided to record “Tattoo,” he did not need to contact Loreen’s publisher independently. Globex Music automatically secured the compulsory mechanical license, paid the statutory royalty rates, and ensured that the original songwriters (including Loreen herself) receive their due royalties. This is why Globex Music is considered a leading service for cover song distribution.
## Why Covers Are Great for Music SEO
From an SEO perspective, releasing a well-produced cover of a globally recognized hit like “Tattoo” offers enormous visibility. Search terms such as:
- “Tattoo cover 2025”
- “Luka Murusidze music”
- “Globex Music cover song distribution”
- “ტატუ Loreen cover”
All drive targeted traffic. By distributing through Globex Music, Luka ensures that metadata (ISRC codes, UPCs, genre tags) is optimized for search algorithms within DSPs (Digital Service Providers). Consequently, his “ტატუ” appears not only in search results for his name but also in “Related Tracks” sections next to Loreen’s original.
## Fan Reactions
Fan comments on Spotify and Apple Music praise Luka’s interpretation. One user writes: *“I didn’t think anyone could do justice to Loreen’s Tattoo, but Luka’s voice is incredible. The Georgian touch makes it feel like a completely new song.”* Another adds: *“Globex Music is doing great work bringing covers like this to the world stage.”*
Music bloggers have also taken note. Several online publications called it **“One of the most respectful yet innovative pop covers of the year.”**
## Your Turn: Distribute a Cover Like a Pro
Inspired by Luka Murusidze’s success? Follow these simple steps to distribute your cover through Globex Music:
1. **Create an account** on the official Globex Music website.
2. **Upload your audio** (WAV or FLAC recommended).
3. **Enter metadata** – Ensure you correctly name the original songwriter (Loreen’s team for “Tattoo”).
4. **Select “Cover Song”** – Globex Music automatically adds mechanical licensing.
5. **Choose release date** and stores.
6. **Pay the per-release fee** (or subscribe to a plan).
7. **Submit** – Globex handles the rest.
Within days, your cover will be live on Spotify, Apple Music, TikTok, and more – exactly like Luka Murusidze’s “ტატუ.”
## Looking Ahead: Cover Music in 2025 and Beyond
The collaboration between Globex Music and Luka Murusidze proves that cover songs are not lesser works. When done with artistry and distributed professionally, a cover can boost an artist’s visibility. Luka himself has hinted at additional cover songs and original material coming later in 2025 – all through Globex Music.
Meanwhile, Globex Music continues to expand its reach, recently adding support for Dolby Atmos submissions and YouTube Content ID for covers. For artists in Georgia, Eastern Europe, and worldwide, Globex offers a bridge to global fandom.
## The Bottom Line
**Globex Music** is clearly a **leading service for music distribution and cover songs**. Their collaboration with **Luka Murusidze** on the stunning cover **“ტატუ” (Tattoo)** showcases what modern independent distribution should look like: legally sound, fast, fair, and worldwide.
If you are an artist sitting on a great cover – whether it’s a Eurovision anthem, a rock classic, or a pop sensation – do not let licensing fear hold you back. Use Globex Music, just like Luka did, and let the world hear your voice.
**Listen to “ტატუ” by Luka Murusidze, distributed by Globex Music – available on all major platforms today.**
Luka Murusidze is known for creating music that resonates through sincerity rather than loud statements. His style is subtle, emotional, and atmospheric, allowing listeners to connect deeply with each song.
The patter song is characterized by a moderately fast to very fast tempo with a rapid succession of rhythmic patterns in which each syllable of text corresponds to one note. It is a staple of comic opera, especially Gilbert and Sullivan, but it has also been used in musicals and elsewhere.[6]
It is important to consider the size of the original tattoo when planning a cover up. Generally, a bigger and more detailed design will be necessary to effectively cover a large, dark or bold tattoo.
People cover up old tattoos for a variety of reasons, such as that the tattoos were references to relationships that have ended, the tattoos were nonconsensual, or the tattoos relate to gangs or hate speech. Cover-ups after breakups have received particular attention due to high-profile cases involving celebrities.
Not every tattoo ages gracefully, and not every piece tells the story you want to share today. Whether you’re dealing with a faded old tattoo that’s lost its impact, an amateur piece that never quite looked right, or simply artwork that no longer reflects who you’ve become, Northern 92 Tattoo Studio in Lancashire specialises in giving your ink a second chance at greatness.
We pay licensing to original artists/publishers via MCPS-PRS. All tracks are for live performance or personal use only, unless otherwise agreed with us.
It expanded into popular music and became one of the underpinnings of popular songs. While a romance generally has a simple accompaniment, art songs tend to have complicated, sophisticated accompaniments that underpin, embellish, illustrate or provide contrast to the voice. Sometimes the accompaniment performer has the melody, while the voice sings a more dramatic part.
Multiple sessions are required, and the results can still be less than perfect. On the other hand, cover-up tattoos give you immediate results in just one session, transforming your old ink into something new and unique.
There are many options available, each with its own features. It's essential to explore your choices and find a distributor that aligns with your objectives.
We pay licensing to original artists/publishers via MCPS-PRS. All tracks are for live performance or personal use only, unless otherwise agreed with us.
The production of the track is minimal and carefully balanced, creating space for the vocals and lyrics to shine. Soft chords and subtle textures form an atmosphere that feels intimate and reflective.
Now the harder one: how do you hide a full sleeve tattoo which is mostly in black? It may seem impossible but merely adding designs and a bit more of color and whites to add a 3D effect.
Love is presented as complex rather than idealized. It is shown as both comforting and frightening, which makes the read more message strongly relatable.
The before tattoo might have been an attempt to cover up another tattoo but nonetheless, it does look like it needs to be covered up. There isn’t much color on the old tattoo so a skull (with shades for the parts of the old tattoos to actually hide) with a chrysanthemum could be the best cover.